4 min read
In the ever-evolving world of packaging design, the line between form and function blurs, transforming ordinary containers into extraordinary experiences. The legendary designer, Dieter Rams, once said, "Good design is as little design as possible."...
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5 min read
In the fast-paced world of brand management, where speed to market can define success, managing artwork efficiently stands as a pivotal cornerstone....
4 min read
Packaging project management – ever heard of it? It’s the behind-the-scenes work in a packaging implementation and design project that size wise goes...
3 min read
If you're a graphic packaging designer, brand manager, or carton industry engineer looking to enhance your packaging designs with the right product...
5 min read
At first glance, packaging design may appear straightforward: select a layout, choose a color scheme, add text, and there you have it — an attractive...
5 min read
Over the last century, packaging has transformed remarkably. Initially, it was simply a means to transport items—often using paper bags or glass...
7 min read
Packaging artwork management is the process of overseeing a brand owner’s packaging designs over time. Think of it as the technical cousin of...
5 min read
In the current competitive marketplace, the design and appearance of packaging are critical in shaping a brand's image and drawing in shoppers. As...
7 min read
Brand owners are well-versed in the value of their products and the critical role of packaging in the marketplace. Packaging serves as the initial...
3 min read
In today’s market, packaging's design and aesthetic are paramount in establishing a brand's identity and attracting consumers. As brands frequently...
